London Campaign for Ashford Designer Outlet

Being only 30 minutes from London, McArthurGlen Designer Outlet Ashford wanted to capture the attention of the stylish London catchment with a take on our global campaign that was specific to their centre. The aim was to showcase the centre, the brands and day-out experience, while still feeling part of our overarching ‘Destination Joy’ campaign strategy.

Editorial poses and dynamic angles showcase the unique architecture (yes those tents are designed by the same architect as the Millennium dome!) while confidently claiming our spot as a fashion-forward destination.

I lead the Art Direction, ensuring that the stills and film sat together as a cohesive set that could be used across London & Ashford train stations, online and in-centre.

Stills by Chloe Snowdon Smith
Film by Affixxius